CMF DIRECTION

Client: Stelton

Location: Denmark

Year: 2025

Photos: Anne Marie Raaschou-Nielsen

The spring color palette draws its inspiration from nature and its soothing beauty/effect. Wheat, Heather, and Laevis evoke images of a golden wheat field at sunset, a vast heathland, and a wild garden.

In a time of great unrest and busyness, we seek harmony and tranquility in nature and in our lives through meditation, yoga, and a return to simplicity and calmness—reflections of which can be seen in the spring colors.

The deep pink shade Heather and the very light Wheat are muted and delicate tones, given an edge by the color Laevis. Laevis' yellow-green hue adds brightness and contrast to the other two—just as one might see in a wild garden.

CMF DIRECTION

Client: Stelton

Location: Denmark

Year: 2023

Photos: Anne Marie Raaschou-Nielsen

CMF for Stelton involving trend forecast within colours 2023-1, materials, photo styling and design of their fair stands lifestyles often through mood-boards for a range of different products and exhibitions.

All photos on moodpboards by Anne Marie

Ambiente Fair stand design

Client: Stelton / RIG-TIG

Location: Frankfurt Year: 2023

Concept and design of the stand at AMBIENTE, Frankfurt

Design and art direction of a 240 square meter booth, presenting two danish design brands: Stelton and RIG-TIG. The main idea was to create a nordic, light and inspiring stand, inviting customers to walk around the whole booth and get inspiration for both brands.

By creating small ‘‘spaces’’, accents were put on the novelties, while the also the classic design lines got attention through individual set-ups.

NEW COLOUR RANGE

Client: CHAT BOARD

Location: Denmark

Year: 2023

New colour range and forecast for Chat Board

AMBIENTE Fair stand design

Client: Stelton / RIG-TIG

Location: DenmarkYear: 2019

Concept and design of the stand at AMBIENTE, Frankfurt

By using ‘‘floating’’ white shelves we wanted to create a very light and simple setup with the full focus on the products and the novelties. Adding colored symmetric shapes on the walls, we created a color mood on the stand, reflecting the spring colors in the collection.

The RIG-TIG stand was developed to be more kitchen like, but still scandinavian and focusing on the design of the products. This years big novelty was the FOODIE collection designed by …..Unit 10 design.

Stelton

Client: Stelton A/S
Location: Denmark
Year: 2019
Photos: Stelton / Brian Buchard

Creative direction, concept and styling of the Fall collection 2019-2

The photos were shot in the nature of the northern part of Zealand and in the beautiful danish summer house by architect Jørgen Raaschou-Nielsen

Knabstrup Keramik

Client: Knabstrup Keramik
Location: Denmark
Year: 2019
Photos: Knabstrup Keramik / Tue Schiørring

Creative direction, concept and styling Fall collection 2019-2

Ambiente Fair stand design

Client: Nordic Houseware Group
Location: Denmark
Year: 2019

Concept and design of the stand at Ambiente, Frankfurt. The 245 m2 was divided into different zones, representing 2 brands: Plast team and ROOM Copenhagen.

By placing the bistro in the middle of the Stand a dynamic flow was created through the stand. By creating ‘‘windows’’ and using colors on the stand, each product range was represented and given its own identity, while still being branded as part of Nordic Houseware Group.

Formland Fair stand design

Client: Stelton / RIG-TIG
Location: Denmark
Year: 2019

Photos: Stefan Wessel

Concept and design of the stand at Formland, Herning.

The theme of the Stelton stand was Nordic Living and by creating different scenes and moods around the product collections, the simplicity of scandinavian design came through.

The RIG-TIG stand was developed to be more kitchen like, but still scandinavian and focusing on the design of the products.

Two different brands presented on each stand in front of each other, but connected by the color on the walls.

COLOR & MOOD DIRECTION

Client: Stelton
Location: Denmark
Year: 2009-17
Photo: Tue Schiørring

The creative direction for Stelton has been a year long project realized while Creative Manager at Stelton. Involving trend forecast within colors, materials, lifestyles often through mood-boards for a range of different products and exhibitions. Here is a small collection.

Knabstrup Keramik

Client: Knabstrup Keramik
Location: Denmark
Year: 2017
Photo: Knabstrup Keramik

Creative Direction, styling and visual identity, developed for the old danish brand from 1897 and relaunched in September 2017.
The pictures were taken in the old factory, abandoned since it was closed in 1988.

CYLINDA LINE CAMPAIGN

Client: Stelton
Location: Denmark
Year: 2012
Photo: Brian Buchard

Development of concepts and art direction with photos and cataloge for the 50 years celebration of the famous Cylinda-Line
collection designed by Arne Jacobsen. The project realized while Creative Manager at Stelton.
Each still-life is a composition themed after each decade gone by since it was first produced. As if untouched by time.

AROUND THE WORLD

Client: Stelton
Location: Denmark
Year: 2015
Photo: Brian Buchard

The creative direction for Stelton has been a year-long project realized while Creative Manager at Stelton. Involving trend forecast within colors, materials, lifestyles often through mood-boards for a range of different products and exhibitions. 

Ambiente Fair stand design

Client: Stelton
Location: Denmark
Year: 2018

Concept and design of the stand at Ambiente, Frankfurt. The 160 m2 was divided into different zones: Stelton, RIGTIG, Stelton Christmas, and the design was made to reflect Scandinavian design and simplicity, and to put focus on the presentation of the new collections.

Brand development

Client: RIG-TIG
Location: Denmark
Year: 2013-17
Photo: Brian Buchard

Creation of a new kitchenware brand; RIG-TIG. Concept and styling of new visual identity, packaging design and new shop in shop furniture, POS and other communication. Defining brand values, colours, materials, visual identity. Project realized while Creative Manager at Stelton. 

Creative Direction

Client: VARIOPINTE
Location: Spain
Year: 2017
Photo: Anne Marie

Concept and creative direction of a serie of new photos for Barcelona based brand Variopinte. Variopinte is specialized within enamelware and the inspirations for the styling came from the bright colours used in the range; Variopinte, a Vibrant Harmony of Colour

Shop in Shop

Client: Stelton
Location: Denmark
Year: 2017
Photo: Anne Marie

Creative Direction, concept and styling of the exhibition, Shop in Shop at Magasinet for Knabstrup Autumn launch 2017.

VISUAL IDENTITY

Client: Stelton
Denmark
Year: 2015
Photo: Brian Buchard, Anne Marie

Concept developement of a new visual identity for danish brand Stelton. New packaging, new store design and new photo styling was part of the developement. The main idea was to create a nordic style and identity which should be reconisable through the brand.

Project realised while Creative Manager at Stelton.

STYLING OF HOOP VASE

Client: Stelton
Location: Denmark
Year: 2017
Photo: Brian Buchard, Anne Marie

Creative Direction, concept and styling of the photo shoot of Hoop and other product novelties for Steltons Spring launch 2018.